Coaching is about looking at a problem from different angles in order to arrive at a new, more comprehensive viewpoint and a different way of thinking. The client is always the final authority in the coaching process. The coach offers a supporting role in order to find the best way to achieve the client's goal. 

 
People have many different reasons for embarking on coaching. Some typical examples are described below. 

People often undergo coaching because they would like to:

• handle challenges and crises more effectively

• maintain their performance while avoiding stress and burnout 

• gain more clarity in order to reach a difficult decision

• become more aware of themselves and thereby also develop more self-confidence 

• be able to deal confidently with changes such as promotion, relocation, new tasks and change processes

• find out their hidden potential and use this knowledge to achieve their own goals in the future  

• resolve conflicts and learn to deal more skilfully with those they are dealing with 

• reflect on themselves more effectively with the help of a mentor who can maintain a neutral, yet professional, position